Our Key aims are:

• Making Greater London a greener and more pleasant place to live, work  and visit
• Recognising the work of volunteers who support our parks, squares, and green spaces, both large and small.
• Encouraging all the communities and individuals, friends groups, residents associations, businesses and London Boroughs to care for our environment.
• Working to increase the biodiversity of Greater London
• Building stronger and sustainable neighbourhoods through community gardening. 
• Developing and sharing best practices amongst all who work to green London
• Rejoicing in the joy gardening brings to the lives of all Londoners

“The Bloom” is not all about hanging baskets and park bedding displays, nor is it about big budgets and officer time. Our campaigns and competitions provide something for everyone who wishes to contribute to a quality of life in London, conserve our green heritage and do their bit for the environment.